Acquire, the developer of Patchwork Heroes, Badman, and Gladiator Begins, promoted the latter game in a bizarre way. Instead of sending screenshots to press, Acquire sent… female gladiators.
Seems fitting that the first piece of downloadable content is said female gladiator. If you have Gladiator Begins you can get the model for free.
Think the Princess Leia inspired outfit is ridiculous? Acquire give codes out at Tokyo Game Show for this colorful catgirl costume.