Hatsune Miku: Project Diva f Saw Lower Interest From Women

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Hatsune Miku: Project Diva f sold 159,592 copies upon release in Japan last week. As previously reported, that’s a lower opening than both Hatsune Miku: Project Diva 2nd and Hatsune Miku Project Diva Extend. Sales tracker, Media Create, sheds further light on the game’s performance.


Media Create report that Project Diva f sold through 74.63% of its shipment. That’s a good sell-through figure. Part of the reason for the lower sales is, of course, is the low PlayStation Vita user base. The other reason is possibly a much lower level of interest from women.


According to Media Create, the previous Project Diva games on the PSP saw a higher level of interest from women. Media Create provide the following gender ratio percentages of participants in surveys they conducted in Japan:


Project Diva: 28.6% male : 41.2% female

Project Diva 2nd: 33.3% male : 32.4% female

Project Diva Extend: 27.8% male : 32.5% female

Project Diva f: 32.4% male : 20.5% female


This is speculation, but the lower interest from women, too, could be chalked up to Project Diva f being a PlayStation Vita title. The Vita hasn’t seen many games yet that have shown the potential to attract a wide variety of users encompassing both genders to it.


For comparison, back in March, Media Create reported that Hatsune Miku and Future Stars: Project Mirai for the Nintendo 3DS sold well to girls in their late teens. This could have been a result of both the game’s cuter aesthetic and the fact that it was on a system with other games that appeal to broad audiences, such as Super Mario 3D Land, Mario Kart 7, and Harvest Moon: A New Beginning.


Finally, Media Create provide one last interesting piece of data. The PlayStation Vita sold 50,070 units in Japan last week, as a result of Project Diva f’s release. Of that number, around 23,000 units were the special Project Diva f Vita bundle.

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.