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Hellblade Only Needs To Sell 200 – 300,000 Copies Says Ninja Theory



Hellblade, Ninja Theory’s upcoming “independent AAA” game, is being developed on a relatively small budget, and in a recently released development diary, the studio said it only needs to sell 200,000 – 300,000 copies to make its money back.


The idea behind Hellblade is to develop a game with a very specific focus (in this case, combat) and to do it with a small team. The Hellblade team is currently at 12 people, and Ninja Theory are trying not to let that number grow beyond 15 people at the most.


Meanwhile, high-end development techniques such as performance capture are being used in spite of the lower budget, and Ninja Theory say they’re looking for creative ways to implement these things in a way that is cost-effective.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.