The Vtubers are joining the multiverse. More specifically, they’re joining the Multiverse of Madness. Cover corporation’s Hololive Vtubers are promoting Marvel’s Doctor Strange and the Multiverse of Madness film. They’re doing it in the form of a poster parody for the movie, as well as a special broadcast.
The design for the Doctor Strange Hololive poster parody was shared via Twitter.
多数の別次元の世界《マルチバース》が #ホロライブ の世界ともつながる
— ホロライブプロダクション【公式】 (@hololivetv) April 26, 2022
The poster remixes the Doctor Strange and the Multiverse of Madness film poster to one called “Hololive and the Multiverse of Promotions.” It also replaces the various Marvel characters with Hololive Vtubers. Benedict Cumberbatch as Doctor Strange is swapped with Shirakami Fubuki. Elizabeth Olsen as the Scarlet Witch is replaced with La+ Darkness. Aki Rosenthal stands in for Benedict Wong. Oozora Subaru bursts through a stars-shaped portal in place of Xochitl Gomez as America Chavez. Rachel McAdams’ position on the sidelines as Christine Palmer is taken up by Sakura Miko. Inugami Korone gestures menacingly from Chiwetel Ejiofor’s spot as Mordo. Finally, reflections and other locations on the poster offer glimpses of fellow Hololive Vtubers Sakamata Chloe and Takane Lui.
In addition to the parody poster, a special program featuring the participating Hololive characters will air on May 3, 2022, the day before the Japanese premiere of Doctor Strange and the Multiverse of Madness. The participants were chosen based on their enthusiasm about Marvel works and the Marvel Cinematic Universe. The program will include discussion of the film and of previous entries featuring Doctor Strange. Other planned gimmicks for the livestream include a “tie-in café” and something called “Virtual Strange”.
Hololive Vtubers can be found on their respective channels. Doctor Strange and the Multiverse of Madness opens in theaters on May 4, 2022 in Japan, and May 6, 2022 in North America.