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Ubisoft, perhaps more than any other publisher, has been developing games specifically for girls. They have a series of Petz titles from Japanese developer MTO and Imagine everything.
So, what prompted the publisher of Splinter Cell and Prince of Persia to shift gears?
"The thing that got us thinking about the girls is, Nintendo told us they were selling an enormous amount of pink DSes," Tony Key, Senior VP of Sales and Marketing said in an interview with CNBC. "So, we had this epiphany that who is buying those and our guess was pretty good."
A wise inference, but what if … what if men were buying the pink DSes?
