Pokemon Scarlet Violet Commercial

Japanese Pokemon Scarlet and Violet Commercial Invites Grownups to Paldea

The latest Japanese commercial for Pokemon Scarlet and Violet takes advantage of the franchise’s cross-generational appeal. It’s been around long enough that many of the people who first encountered it as children are now grown.

Recommended Videos

The brief 30-second spot, aired on television and via YouTube. Check out the live-action ad below.

https://www.youtube.com/watch?v=ECMARJGaOoQ

The Pokemon Scarlet and Violet commercial leans heavily on the games’ free structure. It implies it is a refreshing escape from real life’s pressures. The short scene features actor Kotone Furukawa playing Yamada, a tired office worker. Furukawa starred in movies like BL Metamorphosis and 12 Suicidal Teens.

By chance Yamada meets “a mysterious man from the World of Pokemon (age unknown).” This person is played by actor Eita Nagayama. Nagayama played characters like Shinya Kabuto in The Mole Song and Ryutaro in the live-action adaptations of Nodame Cantabile. Dressed in an outfit matching the male player’s getup in Pokemon Scarlet and Violet, Nagayama invites Yamada to come to Paldea with him.

There, he says it’s the kind of place where you can travel and have experiences with your Pokemon buddies. The World of Pokemon, he says, is a place “where you can do anything, or nothing, if you want.” Yamada accepts, and text on screen invites the viewer to come “to a place where the winds of freedom blow.”

Pokemon Scarlet and Violet launch on November 18, 2022 on the Nintendo Switch. A day-one patch will be required to enable online play.


Siliconera is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Sony Apologizes and Removes Neil Druckmann Interview
the last of us neil druckmann interview sony
Read Article Special Licca-chan Doll Celebrates 50th Anniversary of Hello Kitty
hello kitty licca-chan
Read Article Hatsune Miku Expo 10th Anniversary Figure Announced
hatsune miku 10th anniversary expo figure
Read Article Genshin Impact Underwater Treasure Hunt Event Now Live
genshin impact underwater treasure hunt
Read Article First Gakuen Idolmaster Merchandise Appears
Related Content
Read Article Sony Apologizes and Removes Neil Druckmann Interview
the last of us neil druckmann interview sony
Read Article Special Licca-chan Doll Celebrates 50th Anniversary of Hello Kitty
hello kitty licca-chan
Read Article Hatsune Miku Expo 10th Anniversary Figure Announced
hatsune miku 10th anniversary expo figure
Read Article Genshin Impact Underwater Treasure Hunt Event Now Live
genshin impact underwater treasure hunt
Read Article First Gakuen Idolmaster Merchandise Appears
Author
Josh Tolentino
Josh Tolentino is Senior Staff Writer at Siliconera. He previously helped run Japanator, prior to its merger with Siliconera. He's also got bylines at Destructoid, GameCritics, The Escapist, and far too many posts on Twitter.