This is the one of the trailers for Lux Pain in Japan:

 

[youtube]https://www.youtube.com/watch?v=INz1AF55PEw[/youtube]

 

Typical Japanese game trailer. Very shounen-esque with a great cheesy J-pop soundtrack blaring in the background. Time Hollow gave me a similar vibe when it was first announced.

 

This is the debut trailer for the localized release:

 

[youtube]https://www.youtube.com/watch?v=wc4KaicKJVI[/youtube]

 

Is it just me or does it give off a very Death Note-ish vibe? The ominous background music…the close-up of the girl’s face and mouth (or was that a guy?) as veins sprouted all over it. The tagline at the end. Heck, even the art looks like Takeshi Obata’s to me.

 

It was interesting to hear that Ignition Entertainment was going to be localizing and publishing Lux Pain in North America, and that they were playing it safe and staying true to the Japanese script by keeping all the original names.

 

I fully expected Marvelous or XSEED to pick it up, so I was a little wary when I heard that Ignition – a company very new to the localization scene – was going to take ahold of the reins. I figured I might end up having to import the Rising Star release from Europe.

 

Well, thankfully, it looks like there’s no need for that.

 

Congratulations, guys. I’m sold. Give your marketing department a pat on the back.
Images courtesy of Ignition Entertainment.

Ishaan

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