In Japan, Brain Age debuted at 2,800 yen ($31 with today’s exchange rate). Shin Noukyo Iku is going to set records with its suggested retail price of 7,980 yen ($90!). Just for comparison The Legend of Zelda: Spirit Tracks is 4,800 yen ($54) and Mushihime-sama Futari Ver 1.5, an Xbox 360 game, is 7,140 yen ($81). Seems like a risky strategy.
Why is this more expensive than a console game? Marvelous tied up with Hama Gakuen, a cram school with a stellar reputation. But, you don’t need to be a genius to play this. Marvelous made videos showing all kinds of people – kids, models, and bodybuilders playing Shin Noukyo Iku.