Crisis Core: Reunion ad

Massive Crisis Core: FFVII Reunion Ad Connects Cloud and Zack

Crisis Core: FFVII Reunion is just over a week from its December 13, 2022 launch date, and Square Enix debuted a huge new Zack and Cloud ad in Japan’s Shinjuku Station to push the game. The ad is unique in this case because of its gimmick. It shows a different image depending on which direction a viewer is coming from. [Thanks, Game Watch!]

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Taking up the entire wall of the Shinjuku Station Metro Promenade, the Crisis Core: FFVII Reunion ad is 14 meters (about 45 feet) long and divided into two “sides:” the Zack Side and the Cloud Side. The two sides are linked by the Buster Sword wielded by both Final Fantasy VII stars. Travelers walking from one end of the poster to the other will see the image change from Zack to Cloud and vice-versa.

This is because the Crisis Core: FFVII Reunion poster is printed using a technique called “bellows printing.” A single partial image is printed on each of a surface consisting of triangular ridges. When viewers approach from one side, they only see one image. The second image is on the other side of the poster’s ridges, and is hidden from view until they get to the other side of the poster and view it from the opposite angle.

Viewers standing near the ad will also be able to hear Ayaka’s “Why,” the game’s theme song.

See the Crisis Core: Reunion bellows print poster in action below.

The special Crisis Core: FFVII Reunion ad is visible in Japan until December 18, 2022. The game comes out on PS4, PS5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC on December 13, 2022.


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Josh Tolentino
Josh Tolentino is Senior Staff Writer at Siliconera. He previously helped run Japanator, prior to its merger with Siliconera. He's also got bylines at Destructoid, GameCritics, The Escapist, and far too many posts on Twitter.