Honkai Star Rail merchandise in Lawson outlets across Japan
Image courtesy of HoYoverse and Lawson

New Honkai: Star Rail Merchandise Appears in Lawson Stores

Lawson has released new Honkai: Star Rail-branded merchandise in its convenience store outlets across Japan. The campaign also includes Meiji’s snack packages branded with characters from the popular video game.

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The convenience store chain has started selling merchandise ranging from acrylic keychains at 1,100 yen (~$7) to foldable tables at 4,950 yen (~$32.67). All of the character-based items feature Dan Heng, March 7th, Sparkle, and Aventurine. However, other characters like Acheron, Black Swan, and Trailblazer may also appear in some of them.

Lawson will also offer a free Honkai: Star Rail character clear file to people who purchase three Meiji snack packages simultaneously. Some of the products will also feature limited edition packages that include magnet sheet based on the characters. The chain will also hand out a mini poster to those who buy a Yunker Royal drink.

The merchandise is available to purchase in most Lawson outlets. However, three of the outlets also take a step further by decorating their exteriors with Honkai: Star Rail characters. These outlets are located at Akiba Tolim in Tokyo, Tsubakicho in Nagoya, and Nipponbashi Nishi 1-chome in Osaka. The decorations will stay there until May 6, 2024.

The new Honkai: Star Rail-branded merchandise is available in Lawson outlets across Japan while stocks last. Characters featured in this collaboration also appear in HoYoverse’s video game available on the PC, PlayStation 5, and mobile devices. The game is also known in Japan with the alternative spelling Houkai: Star Rail.

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Kite Stenbuck
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually joined Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.