Nintendo DS

Nintendo DSi XL Purchase Intent High Among 30-Year-Olds In Japan



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The results of a survey on purchase intent for the DSi LL conducted by Japanese group Orimo have been released, according to a report at Inside Games. A total of 416 people took the survey, with the male:female ratio being 212 : 204.


Of the total people surveyed, 26.4% indicated that they "wanted to buy it a lot" or "kind of wanted to buy it." Purchase intent for the device was particularly high among men and women in their 30s. 28.3% of potential buyers were 30-something males and 24.5% were female. However, the DSi LL seems to appeal most greatly to men in their 40s, who comprised 31.7% of consumers that were interested in buying the device. This makes sense as Nintendo targeted the DSi LL at an older audience that may have trouble reading text on a smaller screen.


Here are some other interesting facts from the survey. Do note that these figures may not be accurate as 416 people are hardly a representation of the entire market.


  • 30% of people surveyed that own a PSP are men in their 30s.
  • 21% of people surveyed that own a PSP are women in their 30s.
  • 22.5% of people surveyed that own a PSP are women in their 20s.
  • over 40% of people surveyed that own a DS Lite are women aged 30-39.
Ishaan Sahdev
About The Author
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.