Further taking advantage of the game’s social nature, Nintendo have opened an official Animal Crossing: New Leaf Tumblr blog. You can access it here.
Like most Tumblrs, it consists entirely of Animal Crossing images—or in this case, user-submitted screenshots sent in via the Nintendo 3DS screenshot sharing tool, which now supports a number of other games as well.
Animal Crossing being the social game it is, this makes complete sense to help generate word of mouth. One only wishes that such a strategy had been devised sooner, back when Style Savvy: Trendsetters was released last year.