Nintendo Promoting The Last Story Promotion



The Last Story isn’t due out for another month. However, there is a presentation taking place in a few hours from now in Japan, where Sakaguchi will be talking about the game, and Nintendo want people to know it. They’re promoting the presentation through TV commercials to spread the word.


Between a TV promotion for a presentation for the game, a Wii bundle, and a relatively lengthy Iwata Asks, The Last Story is getting quite the marketing treatment from its publisher.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.