Nintendo shared a look at how amiibo figures and digital content have been selling in their smei-annual financial results briefing for fiscal year ending March 2017.
This graph shows sell-in numbers (sales from Nintendo to retailers) for figure-type amiibo in Japan, the U.S. and Europe, compared with the previous period. In the previous period, we sold many amiibo, particularly in the Splatoon series, reaching total sell-in of approximately 10.6 million units. Sell-in for this period was approximately 3.8 million units.
This graph shows the download sales of digital content for Nintendo 3DS and Wii U during the second quarter over the past three years. As a result of our continuing efforts, the ratio of consumers who purchased software digitally when a packaged version is also available has increased year-on-year. However, since Wii U software sales are down this period, and the previous period saw the release of more downloadable content, including content for Mario Kart 8 and Super Smash Bros. for Wii U and Nintendo 3DS, sales for this period were limited to 14.7 billion yen, falling short of the previous period.