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Nintendo Will License Their Characters Out For More Than Just Videogames

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Going forward, Nintendo will make more active use of their character I.P., Nintendo president Satoru Iwata said during a financial results meeting today.

 

“I think the reason that Nintendo is now considered to have this ‘abundance of character IP’ is perhaps because of our passive approach toward the character IP licensing business, which tends to have a high risk of damaging the value of the character,” Iwata shared with investors and analysts.

 

“In other words, we think that spending time to develop our approach of having our characters appear mainly in our carefully selected games has created our current fortunate circumstances. However, we are going to change our policy going forward.”

 

“To be more precise,” Iwata elaborated, “we will actively expand our character licensing business, including proactively finding appropriate partners. In fact, we have been actively selling character merchandise for about a year in the U.S. Also, we will be flexible about forming licensing relationships in areas we did not license in the past, such as digital fields, provided we are not in direct competition and we can form win-win relationships.”

 

Iwata concluded: “By moving forward with such activities globally, we aim to increase consumer exposure to Nintendo characters by making them appear in places other than on video game platforms.”

 

Image from Kid Icarus: Uprising promotional animated series.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.