Nintendo DSPSP

North American Portable Market Declined In April

0 Videogame revenue was down across the board in April 2010, compared to the same time last year. While the factors contributing to the decline are many, it would appear the handheld segment of the market was the real culprit.


“The portable side of the industry contributed more than its fair share to the industry decline,” according to NPD analyst Anita Frazier. “The portable business across hardware, software and accessories accounted for 25% of total industry dollar sales in April but declines in portable sales compared to April ’09 accounted for 61% of the total industry decrease”.


In April 2009, the Nintendo DS sold over a million units of hardware. In April 2010, of all the platforms that declined compared to last year, the DS accounts for 71% of the overall hardware decline. Meanwhile, the PSP suffered an equally great drop in hardware sales, down from 116K units in April ’09 to 65.5K units in 2010.


An important point to note here, however, is that the NPD group don’t track iPhone and iPad sales in their report, both of which certainly count as portable platforms for gaming.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.