Okamiden Producer And Director Reveal Game’s Development Challenges

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Released recently on the Nintendo DS, Okamiden began development back in 2009, after the game’s director, Kuniomi Matsushita, threw together a prototype build of the game, and convinced producer, Motohide Eshiro, to allow him to take the game into development.


In a post-mortem on Gamasutra, Matsushita and Eshiro talk about their experiences developing the game and what challenges they encountered during both the development and localization process. For instance, one problem, they reveal, was the game’s marketing budget, which was relatively small. This was dealt with by using Facebook as a marketing platform.


Team management, too, was an issue, and affected the game’s development schedule, extending it further than planned, as the various teams involved were too concerned with their own portions of the game, and not focusing on collaborating as a large development group.

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.