The price of the Nintendo Switch is now lower in Europe, thanks to an official price drop in the Nintendo Store. Before the reduction, a base system with removable Joy-Cons would cost £279.99/€329.99. Following the change, it is now £259.99/€299.99. However, as retailers can determine the cost of the system there, the new price might not be reflected everywhere. The other Switch model prices remain unchanged. [Thanks, Eurogamer!]
One of the primary reasons cited for the European Nintendo Switch price drop had to do with the OLED model. When it appears on October 8, 2021, it will cost £309.99/€364.99. That is the model with an OLED screen, larger dock with wired lan port, and wider stand.
Here is the official statement Nintendo offered to Eurogamer.
More than four and a half years after its first release, Nintendo Switch continues to have strong sales momentum in Europe. After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch. The trade prices of Nintendo Switch Lite and the upcoming Nintendo Switch – OLED Model are not affected… We made the price change before the launch of Nintendo Switch – OLED Model so that the price differences between each model in Nintendo’s own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store.
As for the Switch Lite, it is £199.99/€219.99 in Europe. Its price will not be affected.