Square Enix and snack maker Ezaki Glico are partnering for a promotion. Glico is probably best known for creating the Pocky, the chocolate coated pretzel sticks.
Details about the collaboration have not been announced, but the deal allows Glico to use Final Fantasy XIII graphics on their packaging during the promotional period. Are we going to get Lightning branded Pocky? A Pocky sword in Lightning Returns: Final Fantasy XIII? That wouldn’t even be that strange since Shin Megami Tensei IV has Amazon (the online retailer) cardboard box armor and Dynasty Warriors 8 has a 7up costume.