Sega Opens New Studio in Sapporo, Hokkaido

Sega has established the Sega Sapporo Studio in the capital city of Hokkaido. It opened on December 1, 2021. This particular studio is focused on software development, game design, programming, and debugging. [Thanks, Game Watch!]

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Sega Sapporo Studio opened due to the rapid developments in everyday digital transformation. Additionally, there are less barriers in the gaming world, which led to rising demand as the audience grows. What this means is that more games are available in multiple regions on multiple platforms. Therefore, as the global gaming market grows, the need for more studios to keep up with production rises. People are also using games in more varied ways now, such as a schooling program that uses Pokemon Unite to teach cooperation and strategic thinking.

Due to all the educational institutions in Hokkaido, it is easy to procure new talent within that area. Hence, Sega chose to open the new studio in the region. Sapporo mayor Katsuhiro Akimoto states that he is happy to see the studio in the city due to Sega’s accomplishments in the gaming industry. He also wishes for the studio to be a goal for students and children who wish to work in programming or game creation. As for those currently looking for opportunities in those fields, Sega Sapporo Studio has multiple full-time and part-time openings. Of course, you need to live in Hokkaido in order to apply.

There is no news on what projects Sega Sapporo Studio is working on. In terms of company direction, Sega recently commented that it may back off of NFT projects due to backlash from the player community.

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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.