Diamond and the Sound of a Gunshot is heading to South Korean PSPs on July 17. Purchase the game and you could get a 0.5 carat diamond. Seriously!
Sony Computer Entertainment Korea packing codes in the limited edition version of Diamond and the Sound of a Gunshot. One lucky code will be redeemable for a 0.5 carat diamond at an event on August 25.
Crazy marketing stunt or clever tie-in?
Either way this might be the biggest promotion for a visual novel ever.