PlayStation 3

Sony’s Five Pronged Strategy For PS3 Success



Sony’s 5-pronged strategy to competing effectively in the games market revolves around the following:


1. Motion controller
2. Blu-ray discs
3. Playstation Network
4. PSP Linkage
5. 3D games


With regard to Playstation Network, Sony’s briefing summary mentions the service has 33 million registered users worldwide. Going forward, part of the plan is to expand the PSN by “Integrating attractive hardware, including new mobile products and other consumer electronics, with networked services.” Hmm…whatever could they be talking about?


The summary also mentions expanding Sony’s lineup of network-connected products and specifies a target install base of 350 million units by the end of the fiscal year ending March 31, 2013.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.