Square Enix Are Interested In Expanding Into Russia

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In a recent financial results briefing, Square Enix vaguely touched upon plans to expand into emerging markets in the future. The company pointed out that consoles are becoming more common in the Middle East and Central/South America, which might represent an opportunity.


In addition to the aforementioned territories, Brazil and Russia are two others Square Enix are taking an interest in. Russia in particular is considered a challenging market to break into, Square said, although the region thrives on free-to-play and online games, which will be the key to breaking in.


“[Russia and Brazil] are also home to many talented developers, which are justifications to consider Russia in many options, including sourcing for development studios,” company president Yosuke Matsuda said. “In brief, the Company is expected to reach out to wider regions in its efforts to expand the business outside of the domestic market.”


Image source: Square Enix.

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.