Clear, a hair care brand in Japan, is using Street Fighter to advertise its products near Akihabara station. The large signs will run from June 1-14, 2023. They showcase Guile, Blanka, and Dhalsim, with the message that even strong guys like them care about their hair. [Thanks, Game Watch!]
The advertisement shows Guile, Dhalsim, and Blanka searching up Clear products for their unique concerns. Dhalsim, for example, wants to buy tonic that’ll help him grow back his hair. Guile has scalp issues and is experiencing breakage. Finally, Blanka wants something that’ll volumize his hair. Using the Street Fighter characters in this advertisement, Clear shows that even the toughest dudes have their own insecurities. The tagline for this collaboration on Amazon is, “Use Clear to continue your hair.” The slogan uses a font similar to the one that appears in retro Street Fighter games.
Street Fighter 6 came out on June 2, 2023, and we already saw it smash records for all-time concurrent players. At its peak, there were 64,000 players online at the same time. It doubled the previous holder of the record, which was Mortal Kombat 11. One should note that these numbers come from the Steam version of the game.
The Clear hair care commercials featuring Street Fighter characters will be available by Akihabara station in Japan until June 14, 2023.