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Street Fighter X Tekken Sales Cut Short Due To Fighting Game Market Cannibalism

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Capcom expected Street Fighter X Tekken to sell 2 million copies worldwide during their last fiscal year, but the game only sold 1.4 million. Why? Capcom believe it’s due to too many fighting games in the market.

 

“Sales of Street Fighter X Tekken have fallen short of our plan,” a Capcom executive confirmed during an investor Q&A meeting. “We believe one of causes is cannibalism because of the large number of other games in this genre that were launched within a short time.”

 

However, Capcom point out that Resident Evil: Operation Raccoon City has managed to meet expectations as of May.

 

Resident Evil: Operation Raccoon City has reached shipments of 2 million units (as of May 10, 2012),” Capcom continued. “This shows the success of our decision to try the new approach of using an alliance with an overseas development company.”

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.