SuperGroupies revealed a new lineup of merchandise inspired by the Hololive English Vtuber Gawr Gura. The brand also opened pre-orders for the new products on both its Japanese and American web stores.
The main lineup will consist of three items. The watch and pullover jacket will have the same price tags of ¥25,300 / $230. Meanwhile, the backpack bag will cost slightly less at ¥20,900 / $190.
SuperGroupies also shared images that show how it used elements from Gawr Gura’s attire on each item:
In addition, SuperGroupies will also sell acrylic stands with Gawr Gura’s autograph and a new illustration of the character by the illustrator Sakura for ¥2,750 / $25. The illustration will also appear on clear files that SuperGroupies will hand out for free with every purchase of the watch, jacket, or backpack.
Gawr Gura is the most popular Vtuber in the world, with over 4.45 million subscribers registered on her YouTube channel as of late March 2024. Even though she comes from the Hololive English branch, Gura has also been involved in tourism promotions in Japan. A recent example took place at the Sendai Umino-Mori Aquarium in early 2024.
SuperGroupies will close the pre-order window for its Gawr Gura-themed merchandise on April 14, 2024, at 8 PM PT / 11 PM ET. The company will ship the finished products in Japan between August and October 2024, and in North America in early December 2024.
