Sportswear and apparel company Puma, in collaboration with Square Enix, will launch the Puma x Final Fantasy XIV collection on March 15, 2023 in their website and select regions and in March 25, 2023 in North America. Puma previously announced a new line of sneakers as part of the collaboration. The new announcement confirmed that the complete FFXIV Puma collection consists of a lineup of 17 items of shoes and clothing including T-shirts, hoodies, sweatpants, backpacks, sneakers, and hats, some available in different colors. [Thanks, Game Watch!]
The collaboration celebrates the 10th anniversary of the re-launch of A Realm Reborn, and the tagline for the campaign is “A Wardrobe Reborn.” The collaboration embodies the theme of duality between light and dark present throughout FFXIV.
To prepare for the release of the collaboration, Puma released a new CG FFXIV teaser campaign, showcasing sneak peaks of the clothing and shoes. You can check out the new teaser video here:
In addition, you can check out some of the items included in the Puma x Final Fantasy XIV collection in the gallery below.
The Puma x Final Fantasy XIV collection will be available from March 15, 2023 in-store and from the Puma online store, in select markets, and from March 25, 2023 in North America. You can check out the collection from the Puma’s Japanese online store, and from the North American Puma online store.
