From video games to feature films Street Fighter was in your face. This slide demonstrates how Capcom leveraged Street Fighter to target core fans, “casual game” players, and people who don’t know the motion for a Hadouken.


Ahh! So, the Chun-Li pachislot machine was for core fans. Capcom plans to “aggressively pursue the single content multiple usage strategy” with other franchises too. There is a Phoenix Wright play, Sengoku Basara road tour, Monster Hunter trading cards, a Lost Planet movie… what’s next a Dead Rising casino?

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