This Week In Sales: The Golden Week Effect

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On account of Golden Week, there were no new releases in Japan the week of May 3rd – 9th. Here’s the usual top-ten chart, but be sure to look at the one below it as well:

 

LwTwTitleTw. SalesTot. SalesSys.Publisher
01.01.Dragon Quest Monsters: Joker 2252,862876,505DSSquare Enix
02.02.Metal Gear Solid: Peace Walker140,591574,957PSPKonami
04.03.New Super Mario Bros. Wii46,6903,806,779WiiNintendo
07.04.Tomodachi Collection33,3423,190,794DSNintendo
06.05.Mario Kart Wii32,3402,771,000WiiNintendo
10.06.Wii Fit Plus23,3141,890,761WiiNintendo
03.07.Super Street Fighter IV20,084101,147PS3Capcom
12.08.Pokémon Ranger: Tracks of Light20,007446,000DSThe Pokémon Company
16.09.Wii Sports Resort15,9021,886,000WiiNintendo
09.10.NieR Replicant15,85896,921PS3Square Enix

 

In its second week, Metal Gear Solid: Peace Walker is holding up better than Metal Gear Solid 4 did. Where MGS4 reached 533,000 units its second week, Peace Walker is at 574,957.

 

Aside from that, the top-ten isn’t all that thrilling, is it? But the fact that there weren’t any new releases doesn’t mean nothing of interest happened. Take a look at this second chart:

 

LwTwTitleSys.Publisher
11.11.Pro Baseball Spirits 2010PSPKonami
21.12.New Super Mario Bros.DSNintendo
18.13.Pro Baseball Spirits 2010PS3Konami
17.14.Monster Hunter Freedom Unite (the Best)PSPCapcom
09.15.The Legend of Zelda: Spirit TracksDSNintendo
26.16.Pokémon Heart Gold / Soul SilverDSThe Pokémon Company
29.20.Dragon Quest IX (Ultimate Hits)DSSquare Enix
40.21.Mario Kart DSDSNintendo
35.22.Inazuma Eleven 2 Fire / BlizzardDSLevel-5
42.28.Taiko Drum Master Wii 2WiiNamco Bandai
39.29.Super Smash Bros. BrawlWiiNintendo

 

See all those huge jumps from “last week” to “this week”? It appears the lack of new releases provided a chance for older titles that resonated with the Japanese audience to creep their way up the chart as Golden Week kicked in. These are the games with relatively longer tails that keep selling consistently every week. In the absence of new products, a relatively large portion of the market tends to fall back on them.

 

All sales data provided by the Media Create group.

Ishaan

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