White Nintendo Handhelds Don’t Sell In North America Says Fils-Aime

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In North America, the Nintendo 3DS XL is available in two colour configurations—Blue/Black and Red/Black. Japan, however, saw a completely white colour configuration as well, which hasn’t made it over to the U.S.

 

Nintendo of America president, Reggie Fils-Aime, says this is because white Nintendo handhelds don’t sell very well in North America.

 

“We have launched silver and white-colored GBAs, DSes, DSis, and in our [North American] market they don’t sell very well,” Fils-Aime shared with IGN. However, he says, this doesn’t mean that the white 3DS XL model will never make it over.

 

“So instead of approaching this lighter-colored product as a mass [product], we’re going to look at the opportunity on a much more limited basis,” Fils-Aime reveals. “You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently.”

 

Fils-Aime goes on to say that, of all colours, white and silver Nintendo handheld devices sell the least, with colours like blue, red and even pink outperforming them.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.