White Nintendo Handhelds Don’t Sell In North America Says Fils-Aime

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In North America, the Nintendo 3DS XL is available in two colour configurations—Blue/Black and Red/Black. Japan, however, saw a completely white colour configuration as well, which hasn’t made it over to the U.S.


Nintendo of America president, Reggie Fils-Aime, says this is because white Nintendo handhelds don’t sell very well in North America.


“We have launched silver and white-colored GBAs, DSes, DSis, and in our [North American] market they don’t sell very well,” Fils-Aime shared with IGN. However, he says, this doesn’t mean that the white 3DS XL model will never make it over.


“So instead of approaching this lighter-colored product as a mass [product], we’re going to look at the opportunity on a much more limited basis,” Fils-Aime reveals. “You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently.”


Fils-Aime goes on to say that, of all colours, white and silver Nintendo handheld devices sell the least, with colours like blue, red and even pink outperforming them.

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Image of Ishaan Sahdev
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.