A study conducted by Harris Interactive found that 27% of grandparents and 34% of baby boomers would like to receive a portable video game system this year. There are no numbers compare to, but it is likely that Brain Age is part of this effect. Nintendo has been heavily promoting the game outside of video game magazines and MTV commercials. Kiosks of Brain Age were at the AARP Life @ 50+ event and Nintendo bought space in Time magazine to advertise the title. Now that Nintendo captured a new market are there any publishers willing to take a chance and make a game designed for the baby boomer generation?