Capcom’s Three Point Plan For Overseas Growth

By Spencer . December 24, 2009 . 2:44am

image Capcom’s not-so-secret business goal is to be a mega publisher in the West. In the next fiscal year (read: April 1, 2010 to March 31, 2011) the publisher is prioritizing growth in North America and Europe. Their mid-term goal is to boost overseas sales from 52% to 65% of Capcom’s total games sales.

 

Great, but how is Capcom going to pull that off? Their 2009 annual report sums up their plan for Western domination in three strategies.

 

  • Regular introduction of sequels of popular titles such as Lost Planet 2 and Monster Hunter Tri.
  • Revival of series of titles that were popular overseas, such as Marvel vs. Capcom 2.
  • Development of new titles that suit the preferences of overseas customers, like Bionic Commando and Dark Void, in partnership with overseas developers.

 

Point one is typical Capcom fare. Most top selling Capcom franchises are thrown into the sequel making machine. Bionic Commando wasn’t a cash cow, but point three is still a pragmatic, albeit obvious, strategy. Point two… is interesting.

 

Capcom procured digital rights to Marvel vs. Capcom 2 after seeing demand for it. They dusted Commando off. Next year, Final Fight and Magic Sword are getting Xbox Live Arcade and PSN ports. Wonder what other Capcom series they are planning to revive. Strider, perhaps? It was and still has a following here.


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  • MadMirko

    I hope they’ll still turn out those awesome PC versions, too.

    Bionic Commando might have been a disappointment, and I don’t know about Dark Void either, but that Dark Void ZERO thing on DSiWare is completely awesome!

  • http://www.siliconera.com/ Ishaan

    A new Strider would be awesome. I also fully expect them to keep doing more retro remakes like Mega Man 9. It’s easy money. Something interesting to see will be if they can count on constant Monster Hunter re-releases like they do in Japan.

    MH3G (or whatever they call it) and MH3 Portable will probably be announced next year. If they can build up a dedicated fanbase that’ll keep buying those games the way the Japanese do, it would be a huge asset to their bottom line.

    • JeremyR

      I think they might have seriously damaged sales of any future PSP MH game by putting 3 on the Wii, instead of PSP.It’s like when Take Two announced that the PSP wouldn’t get another GTA, but the DS would. And then eventually Take Two deigned to port it to the PSP (and charge more, even). It sold even worse than it did on the DS, in part because PSP owners didn’t like being jerked around by Take Two. I think the same is going to happen with MH3 PSP, if Capcom ever gets around to releasing it, a lot of PSP owners will not buy it out of spite. Especially since there are so many alternatives from other companies, who have jumped into the void Capcom has left. PSP2, God Eater, etc.

  • http://twitter.com/matty_125 matty

    I just want to revisit the same type of game The Misadventure of Tron Bonne was, or something with more Servbots.

    “Point two… is interesting.”
    I’m glad they realized that! The fans were very dedicated to that game, maybe even part of the reason why some arcades stuck around during those years. I’m sure the demand for Tatsunoko vs. Capcom for the West was interesting for them, too.

    They’re not developers, but I think Udon Entertainment is one of Capcom’s strongest supporters in the West and I can see the connection getting stronger as the years go on.
    Capcom Unity to an extent, too, I guess. Didn’t they get to choose who would appear in a few of their games? Yeah, so not surprising, but still interesting.

  • JeremyR

    It seems like some of the sales are at the expense of Japan, though, which doesn’t seem like good business sense.

    For instance, by putting Monster Hunter 3 on the Wii, instead of the PSP, they basically cost themselves probably a million, million and a half sales (if it even sold like it did MH2G), in the gamble that MH3 will be more popular in the West on the Wii and PSP iterations were.

    (I guess eventually they will put some version of MH3 on the PSP, but I think they seriously damaged the IP by putting the sequel on another system. System owners don’t like being treated poorly when a game they made a success gets moved to another platform.)

    Same with doing 360 only stuff for HD stuff (like Dead Rising) or huge lead times (and bad PS3 ports) for stuff that is multi platform, when the PS3 is ahead of the 360 by a wide margin in Japan.

  • TyeTheCzar

    If Capcom’s going to give us a Strider revival, I hope the way they do it is make an action game NOT like Ninja Gaiden and Devil May Cry. It needs to be something different than those AND play similarly to the original games (like Bionic Commando did, without actually falling flat on its face doing it.)

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