Toybox Hopes To Make Original IP With Deadly Premonition Developer

By Spencer . June 4, 2012 . 9:00pm

image After working at Marvelous Entertainment and Grasshopper Manufacture, the father of Harvest Moon, Yasuhiro Wada started his own company in August 2011 called Toybox. Right now, the Tokyo-based developer only has two employees, Wada-san and Deadly Premonition producer Tomio Kanazawa. Toybox is starting off small, but they will be working with lots of talent they’ve come to known over the years, like Access Games.


"We coordinated a licensed deal with Marvelous AQL with another publisher for the EU and US. At Toybox, we’re producing the enhanced version of Deadly Premonition for PS3 with additional scenario elements," Wada said in an interview with Siliconera. "Deadly Premonition has a very deep scenario and world that influence other people, that I hope gets people thinking about the environment and I hope it will have a positive impact in the real world."


"Tomio is a good friend of Swery and we are talking to them about original IP. We hope to work with them, but nothing has been planned yet," added Wada. "It won’t be a sequel to Deadly Premonition, but it will be a new title."


Toybox’s other title tentatively called Project Happiness will stick with the company’s philosophy of "We are gaming for Love, Peace and Earth." Project Happiness is designed to be a feel good game, which Wada-san hopes will expand the player’s view of the world. Natsume will release Project Happiness in North America and Rising Star will publish the title in Europe.


"Launching new IPs is difficult, when you’re not developing for iOS or social games, retail is a hurdle. Toybox is going to try. Our philosophy is we’re going to launch new IPs for consoles and handhelds, which might be linked to iOS, Android, and other devices to build a brand."


I asked Wada-san if he’s going to work with Little King’s Story creator Yoshiro Kimura, too. "Right now, I’m not working with Kimura-san, but he is a good friend. He has been impressed at smaller games since they have many new ideas."


Siliconera will have more details about Project Happiness during E3.

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  • countupyoursins

    I was not ready for this post.

    • MrRobbyM

      I’d like to introduce you to somebody.

      • Testsubject909

        Mr. MrRobbyM

        Is your body ready?
        Best to hold it steady.
        E3 continues for me and you.
        With Nintendo’s Wii U.

        So says Mr. Stewart.

        • MrRobbyM

          I’d reply with some witty poem
          But I’m tired and watching You Don’t Mess With the Zohan.

          Almost rhymed…?

  • M’iau M’iaut

    Starting smart, enhance a known property that should provide some seed capital for a new IP introduction like Happiness.

    Project Happiness and Deadly Premonition PS3 — doubt anyone has two titles with that kind of breadth.

  • Testsubject909

    Mr. Spencer

    This news I find most intriguing and jovial to hear,
    New IPs and an enhanced version I’d hold quite dear,
    Overjoyed I am, as you can see quite clearly,
    Though in rhymes I can only express myself, sadly.

    So says Mr. Stewart.

    • Foul! I call foul! “Clearly” and “Sadly” do not fully rhyme!

  • Yes! Feel good games! Love and peace!

    This generation needs more games that encourage that, really. With everything shooting to be epic and climactic these days, I wouldn’t mind toning down a bit.

  • <..>   “Deadly Premonition”

    <..>   “Deadly Premonition

    <..>   “Deadly Premonition

    …I’m sorry, I just can’t make sense of this, especially when seeing these words together.

    • Anesia Hunter

      Yeeeah… That name and those ideas are complete opposites. But, we’ll have to wait and see what Deadly Premonition is about. Then, maybe, all will become clear?

      • Actually, Deadly Premonition (original Japanese title being Red Seeds Profile) is a game that came out in 2010. But… it’s a survival horror game, hence my confusion joke.

  • badmoogle

    More power to him.We need more new IP’s especially ones that embrace concepts that are different from the usual trends in games today.

  • SirRichard

    It’s great to see that they even have publishers lined up already! I hope everything goes well for him, the world really needs more feel-good games, can’t wait to see Project Happiness properly.

    Maybe it’ll show at Nintendo’s Software Presentation tomorrow? Or even their conference today?

  • Alexander Aubert

    can anyone tell me what does IP mean?

    • PoweredByHentai

      IP = intellectual property

  • I don’t know if the game will actually makes me feel good but I know it will make me sing I feel good.

  • Göran Isacson

    Yasuhiro Wada everything about this news makes me shed tears of joyful happiness. I will eagerly wait for your games of love and peace and positive thinking- what with how I’ve yet to see a trailer from E3 that wasn’t about vicious murder in some way besides Rayman for the WiiU, I think I’ll NEED some positive vibes up in my shriveled heart.

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