Dragon’s Dogma Sold Just 92,000 Copies In The U.S. Upon Release

By Ishaan . June 15, 2012 . 8:30am

Last night, the NPD Group released their monthly report about the top ten best-selling games in North America. For the month of May, Diablo III outsold every other game in the region, and this was without even taking its download sales into account.


While Diablo III nabbed the #1 spot for the month, Capcom’s Dragon’s Dogma was in the top-ten, too, bringing up the rear at #9. Unfortunately, it would appear that it’s a little too early to celebrate the game’s success just yet—NPD shared with Eurogamer that Dragon’s Dogma sold just 92,000 copies in May.


Keep in mind, however, that this number only covers five days worth of sales data. NPD’s sales trackings for May were actually from April 29th to May 26th. Dragon’s Dogma was released on May 22nd.


Something that bears mentioning, however, is that the game sold over 300,000 copies in its opening week in Japan. So far, in Japan, the game has sold 419,208 copies as last week. Capcom hope to sell 1.5 million copies of Dragon’s Dogma by the end of March 2013.


While that forecast may seem a little optimistic now, in a recent statement to investors last month, Capcom restated their pledge to continue creating new brands, despite the fact that they likely would not be hits upon initial release, due to low brand awareness.

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  • MrRobbyM

    I feel they might reach that goal. It’s a new IP that looks a bit generic at first. So I expect word of mouth to bump up sales.

    • Code

      Yeah honestly the game strikes me a slow burn if you ask me. That being said 400k in Japan, an about 100k in North America in 5 days. It probably won’t meet Capcom’s sales expectations of 1.5M right away, but having only heard positive things about the game, I imagine it’ll get there >w<;

      • Solomon_Kano

        100k, right?

        • Code

          Right-right, typo’d >3<

  • FitzpatrickPhillips

    Is this game any good? The combat was kind of disappointing in the demo and it seems like a third person skyrim, that is, it looks quite generic.

    • The game is really good. However if you didn’t like the combat in the demo it just might not be for you. The game’s combat system is a lot of fun with different classes and different attacks. However the game does has its faults like not having any sort of fast travel until nearly the end of the game.

      • MrRobbyM

        I got to ask. If you’ve finished the game, how good is the NG+? What does it carry over?

        • Everything carries over. In New Game + you can buy up to 10 portcrystals making travel in the game very easy if you strategically position them. Also a stone will appear on the first town, Cassardis, which will allow you to fight the Ur Dragon at any time. There is also a nice plot twist when you fight the Seneschal in New Game +.

          Aside from that however there isn’t any different. There are a few new notice board quests here and there but the difficulty of the monsters remain the same. Considering you would be high level when you New Game +, monsters will be dying of 1 or 2 attacks. Unless you’re going for maxing levels or getting trophies/achievements, new game + might not be challenging enough to be fun.

          The best part of this game continues to be the post game. Great boss battles, great loot and upgraded monsters across the entire land.

          Although New Game + might not offer much, a regular New Game will be a fun experience as there are plenty of vocations to try out and they are all fun. I played as a Mystic Knight until new game + and now I started a new game towards an assassin.

    • MrRobbyM

      It has it’s problems, but the the combat is actually very good. The boss battles are also better than any of it’s competitors due to the mechanics of the combat system. While not Dark Souls hard, the game can get pretty dangerous if you don’t watch your supply of curatives or have a good healer on your team. Especially at night. The game also feels very, for lack of better words, physical. You can climb big boss monsters, carry other people and small monsters and even jump across rooftops in Gran Soren. That physicality makes the world feel much more interactive which is another big plus for the game.


      There’s a video showing off most of the nice things about the game. Though, he does igore the bad things which are mostly technical problems, but there is a lot of back tracking if you want to do most of the quests. Kind of like Tales of Graces (f) in that regard.

      Here’s a decent, unbiased review. http://www.youtube.com/watch?v=bGlgpncvNps

      A bit exaggerated, but he points out the problems in an un-IGN like fashion(a good thing). Anyways, I wouldn’t compare it to Skyrim at all. Once you explore the lands, you’ll see that it all feel different. Don’t judge a book by it’s cover, friend.

      Oh, btw, Assassins are the most fun class IMO. Magick Archer a close second.

      • XD. That was exactly the review I was thinking of linking. Couldn’t have said it better myself.

    • Syltique

      The game is awesome, and completely worth a purchase. End of story.

  • SirRichard

    “NPD’s sales trackings for May were actually from June 29th to May 26th.”

    Think you meant April instead of June, mate.

    Still, that’s quite the difference in opening weeks, huh? To be fair to it, it didn’t have the best of chances, what with the return of Diablo and Max Payne, and Future Soldier finally being released.

    • Luna Kazemaru

      I honestly didnt think ghost recon would be that high its not really that much of a well known shooter anymore. Then again TC’s name is on it

      • malek86

        It’s also been charting well in Europe. I think Ubisoft made more of an effort with the advertising this time.

        That said, we know Max Payne 3 sold around 400-450.000 copies, so Ghost Recon must have sold less than that. Maybe 350.000 or so. That wouldn’t be too much.

        • Luna Kazemaru

          Lol oh look my first dislike anyway yeah not much but i hope sales pick up for it aleast GRFS is a pretty good hopefully the pc release helps.

          • malek86

            my first dislike too. I guess some wise guy is going around downvoting people just for kicks.

            I may just pick up GR when it gets cheaper. I’m usually not a fan of tactical shooters (they are too… tactical for me) but I heard this one has been scaled back a bit, so maybe it would be accessible even for a “teamwork sucks, let me be the action hero” player like me.

          • Luna Kazemaru

            Its tactical more or less in single player online it can be but lets be honest that onlly happens when you have a team of friends

    • Er, correct. Fixed!

  • XYZ_JolteonZ980

    They should be able to reach that goal. With more and more games selling and charting beyond their first months, and not that many other new games coming out this summer, there is not much competition out there, and in the genre, there isn’t anything else like it for the remainder of this year. Word of mouth will no doubt help it.

  • Syltique

    Well I got one, and I got one for a friend as well. Nearly everyone who I’ve talked to that’s played it can’t stop raving about how fun it is.

    Hopefully more people buy it in June. It’s absolutely worth the money, and people need to support big single player games, and new IPs.

    • Even with all its faults I’m still playing the game. Over 80 hours already. New game + and all the achievements complete.

    • Draparde

      i agree. the way the game world is presented is wonderful, i’d love to see what would happen to it if it becomes a series.

      and what kind of games would appear if more new IPs with the same level of detail crop up.

  • Domii

    I think capcom should consider themselves lucky they sold this amount since I didn’t see not one tv ad for this game.

    • konsama

      Really, so you need a TV ad to know or get it? Really good games don’t need that kind of stuff when gamers can spread their opinion about it, and so far from all people i know who played it instantly loved it.

      • Roberto Armando Iraheta

        It definitely helps to get the game out there. If people don’t know about it, they probably won’t buy it. Compare that to the ad campaigns of both Diablo 3 and Ghost Recon: FS.

        • Luna Kazemaru

          Lol ghost recon had a beta and a live action movie to promote the game.

        • konsama

          Yes it would have helped, but it’s not the main reason why it didn’t sold.

          Also i’d say it’s unfair to compare it to Diablo 3 considering it was a long awaited game and DD is just a new IP. This sadly encourages the idea that people only want to play sequels or that share a brand name, like RE RCO.

      • Luna Kazemaru

        So you support sega’s bad marketing? You have to.market a game if you want it to sell which capcom did not do.

        • konsama

          I wouldn’t go as far to that point, but having ads on magazines or now on websites would be pretty effective. As an example here in Mexico we never see actual ads for Sony videogames and they still sell pretty well. It was more from the people who just wasn’t interested in it.

      • Gamers can only spread info about an upcoming to so many people. Not every game benefits from ‘the word of mouth’ treatment. Some form of media exposure would be really helpful for a game to see a rise in potential sales.

        SEGA, for example, have not help themselves in this aspect except for Sonic games.Hence why they’ve scaled back on the production of games.

        A game like Dragon’s Dogma shows that a mixture of Capcom’s recent business strategy, die-hard RPG fans and probably the lack of “appeal” or awareness to the casual gamers has lead to the number of units sold.

      • malek86

        “Really, so you need a TV ad to know or get it?”

        Not necessarily a TV ad, but it will help if you at least try and make your game known somewhere else other than on gaming sites (where people probably already keep themselves informed about game releases, making it kinda pointless).

    • Roberto Armando Iraheta

      Yeah, they really didn’t really put this one out there at all. Especially against the strong ad campaigns of their competition.

    • MrRobbyM

      I remember one commercial a while back. I think it was on Spike or Comedy Central or something like that.. But yeah, besides that, there wasn’t much.

    • this game was heavily advertised during G4 and Spike’s E3 coverage (comercials), and had TV comercials on G4 before that

      • Testsubject909

        That seems slightly last minute advertisement doesn’t it?

    • Sam

      they knew it wouldnt sell that well

  • Godmars

    Was going to ask what’s so bad about 92K, but then read the 300K for Japan.

    We’re never escaping FPS, are we?

    • MrRobbyM

      It’s already dying down, but there were some big names on that list. Max Payne 3, Diablo 3 and what not. But yeah, that’s America for you.

  • dragons dogma is great, but noo fast travel breaks the game

    • They should have at least placed horses. But the lack of fast travel until the late game makes it really annoying in some parts.

    • MrRobbyM

      I somewhat agree. All the backtracking is really annoying but at the same time, if there was fast travel, there would be planning and the danger of traveling the lands, encountering boss monsters by surprise is completely gone.

    • badmoogle

      It doesn’t break the game for me but yeah it’s needlessly annoying.

  • kool_cid414

    If I made something that sold over over 100 copies I would be ecstatic the fact that 92,000 is low floors me to no end I wish people didn’t consider that small but maybe that’s just my opinion. I wanna get the game I tried the demo and really enjoyed it so I would really like to play the whole thing.

    • Roberto Armando Iraheta

      These games cost millions of dollars to make. For them to make a profit. They need to sell approximately 1.5 million copies.

    • Solomon_Kano

      Mind you that a game you made by yourself likely wouldn’t too much. 100 copies would be profitable. 92,000 copies of a game that cost millions to make is a pittance.

  • konsama

    Maybe many people really took their word to not buy things from Capcom and considering this game isn’t a “must buy” like say, RE6 they could just ignore it.

    But i gotta say it’s very good, and they were expecting these low sales since the shipments were really small. Since it sold out in many places there went many sales, i for example have only been able to play it by renting it since i can’t buy it anywhere.

    • Roberto Armando Iraheta

      Not really, because Resident Evil: ORC sold to expectation. So it seems that as long as it is a game with RE in it, it will always sell, regardless of quality. Which is not a good message to send to Capcom.

      • konsama

        That’s another point, i don’t know how people can react so differently just because it’s a brand name. I bet if DD was called as a spin-off of MH it would have sold more just because of that.

  • Roberto Armando Iraheta

    Ouch. I hope that’s wrong, because that’s a pretty awful number.

  • Roberto Armando Iraheta

    I really do hope that number is wrong. I don’t want this to become another franchise that’s D.O.A. for Capcom.

  • EggmaniMN

    It was still the 9th highest selling game in the US for May in those few days though so that’s honestly extremely impressive.

  • Nemesis_Dawn

    I remember getting in an argument with someone on here about how I didn’t think the game was going to sell. They were saying that it was going to bring new fans to Resident Evil 6 and I said that I imagined that the game itself was going to do badly and could only be HELPED by people buying it just for the RE6 demo (I have seen two people at Gamestop on two occasions ask the person behind the counter if it came with the RE6 demo BEFORE buying it).

    I wasn’t that impressed by the demo, myself, but I have been thinking of maybe picking it up when the price goes down.

  • Spider-Man

    I’m surprised that it even sold that much.

    “Capcom restated their pledge to continue creating new brands, despite the fact that they likely would not be hits upon initial release, due to low brand awareness.”

    Reminds me of a certain hunting game that’s hardly known in the West due to next to no advertising. >_>

    • Solomon_Kano

      Due to no advertising and being on PSP, you mean. Tri being the only exception, of course.

      • Christopher Nunes

        I manage to get Monster Hunter United… loved it! Sadly I miss my Dual Swords in Tri… why they take it out? :'(

      • Spider-Man

        I never saw any advertisements for Tri until I saw them on Youtube a few weeks ago. Never saw them on TV.

        • Solomon_Kano

          Yea, I was only excluding Tri from the PSP part of my comment.

  • This game is amazing. GOTY 2012?

    • badmoogle

      It is for me.

      • Mrgrgr and Unacceptable World

        Not only you though.^^

  • badmoogle

    Capcom should give more attention to their marketing departments outside Japan because they really did a shitty job promoting their game.I’m in love with the game myself but if i hadn’t watched some videos done by OXM i would have never got the game.

    The on-disc dlc and the timed-exclusive RE6 demo for 360 didn’t help either and gave the game a bad rep among many gaming circles.These were all bad decisions especially if you consider that it’s already a pretty tough market for new IPs.

  • Ricewarrior

    Hopefully it’ll sell more because this IP has a lot of potential.

    So I want a damn sequel.

    • Testsubject909

      With mounts hopefully. I don’t know about anyone else but I like having a horse to ride on… or a dire tiger… or a mythical beast that, instead of killing, you subdue with brute force and then train in your staple, and from there treat it as you would any other pawn save that it’s behavior and actions are highly different including it’s usefulness, and could be used for accelerated or alternate (such as aerial) travel.

      • amagidyne

        There’s something strangely appealing about building a massive portcrystal network across Gransys, like the Arisen is setting the scene for a sci-fi game that will be set thousands of years later.

        But yeah, I still want mounts.

        • Testsubject909

          Imagine raising your own griffin instead of having to kill it and take it down. Subdue it, trap it in nets or whatnot and then spend some time to nurse it back to health, tame it and eventually get to ride it.

          Flying around in the sky while mounted on it, wouldn’t that be freaking awesome? Man, being a flying mage or archer would just be mindblowingly awesome. Or if the game allowed flying in a swooping motion, like a pendulum, allowing melee fighters to do fly by slashes and a crashing sort of landing that does a traveling AOE that simultaneously lands your mount for you to get off of it.

          Of course, being in the sky with your griffin mount, if you got hit by an arrow, you could risk getting knocked out of the air as well.

          DAMNIT! I want that BAD!

  • scratchbach

    Still want this so badly. As soon as I have the time, I’m gonna get this. And lovvve it.

  • I see Siliconera just uphrade their Disqus comment system. Also I find it odd that Dragon’s Dogma US sales was lower then what the JPN version sold. I wonder what happen (beside Diablo 3) that affect the sales.

    • MrRobbyM

      Max Payne 3 and a few other shooters.

  • Marcelo Henrique Chaves

    Its just me or DD felt a little rushed? I finished it 2 days ago and i thought the game had an awesome potential but it needed a little more polishing.
    It looks to me that Capcom didn’t want to take risks with this new IP. But nevertheless the game had awesome gameplay and i loved it.
    If Capcom really invest in the second game bringing the same awesome gameplay, wicked monsters, paws system updated and functional, i think it will be a hit.

    • MrRobbyM

      “Its just me or DD felt a little rushed? I finished it 2 days ago and i thought the game had an awesome potential but it needed a little more polishing”

      Tell that to Bethesda.

      • amagidyne

        Well, we could. I don’t think that would help much, though.

        • MrRobbyM


  • Chippel

    This sounds pretty good for a game I hadn’t heard of until this week.

    • MrRobbyM

      Exactly this^

  • Solomon_Kano

    Only 92k? Can’t say that’s unexpected. The game would’ve had to do a lot to compete with the members of its genre in the west (Skyrim and such). A pity, since Capcom did such a good job with it. At least, they kept the realistic expectation that it was unlikely to be a hit at first. Japan ate it up, but hopefully it’ll pick up over time in the west.

  • I personally think the Monster Hunter audience in the US wants Monster Hunter, and not a western version of it. Also a game like this numbers may improve after having a full month on the market. Still these games don’t continue to sell after their first 2 months of release. So expect Capcom to only meet their numbers due to the combine numbers of world wide sells. This will not become the next big thing to invade the western market similar to Demon Souls.

    • Solomon_Kano

      Except this isn’t a western version of Monster Hunter. At a glance it might appear so but, once you actually get into the game, it’s a lot more than that. A hell of a lot more than that.

      • Testsubject909

        And that opening song…

        • amagidyne

          So out of place. So, so out of place.

          • Christopher Nunes

            I happen to love the Opening Song of the game!

          • amagidyne

            Not criticizing the song, I just thought it was out of place. First the orchestral theme, then J-pop (I think?) out of nowhere. It’s like if I ended my sentence here
            and started writing
            some silly type of haiku
            without a season

          • Testsubject909

            Not really, because you kind of led into it. It needs to be more sudden and abrupt.

        • Christopher Nunes

          Yeah! So epic, I love it!

        • MrRobbyM


      • Christopher Nunes

        I agree, I wasn’t interested in it at first but I’m glad I got the game in the end… so worth it! I love this game to bits! I’m still playing it and I’m on a second playthrough with 76% of the Trophies collected!

  • Palmer Nyako

    lol, there’s a commercial every hour for diablo 3, there’s nothing for this, what do they expect?

    • Testsubject909

      That said though, I’m not getting Diablo 3, I’m going for Torchlight 2.

      Latency issues that I’ve witnessed firsthand and a few other annoyances with the game, and occasional relative unstability of either my internet provider or my modem causes me to be discouraged from partaking into Diablo 3’s obligatory online single player.

      Plus, honestly. With the modability of Torchlight, my money is in Torchlight 2 enabling far more enjoyment then Diablo 3.

  • Yea, this game needs more love, its an amazing game!

  • hmoham

    I think Capcom’s as a brand name is not all that popular with the Hardcore gaming public, They didn’t gain many fans when they released UMvC3 less than a year after the originals game released (though there was a good reason for this, Fans did appreciate it.) Then they seriously messed up with SFxT, from the on disk DLC, to the broken online to the game breaking bugs and glitches.

    The companies rep must have hurt the games sales slightly. I know quite a few friends looked at the title and passed on it, because they are not happy with Capcom. Even RE6 for quite a few of them is no longer a launch day purchase, because they don’t trust Capcom to screw them over.

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