Level-5 Aim To Amuse Smartphones Gamers Three Minutes At A Time

By Sato . April 10, 2013 . 1:55am

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Level-5 CEO Akihiro Hino talked about his company’s plan to tackle the smartphone gaming business and the importance of making games for mobile devices and consoles in an interview with Nikkei’s Trendy Net.

 

When asked about his thoughts on the gaming industry and the growth of social gaming in 2012, Hino stated his acknowledgment on the subject:

 

“To sum it up, it’s vastly growing. I believe we’re in the middle of a turning point. In order to keep up with the wave of social games, I believe that we need to develop content with new game elements in order to cope with the said turning point. At the same time, we still need to defend the business of console games. I think that if we don’t support both console and social games, we can’t make it out there. I feel that it’s a crucial moment right now.”

 

Hino has been brainstorming ideas for smartphone games, but there was one thing that he couldn’t figure out. He believes that the one thing a smartphone game needs, is being able to have something that can be played during a three minute period of time, and those three minutes should satisfy the demand of content that brings a feeling of excitement. Hino knew what was in demand, however, he found it quite difficult to produce.

 

After trial and error, he finally began to realize what needed to be done. He is currently working on what is considered his personal project, and is challenging himself to make something that can excite players with just three minutes of play time. 09_spx200

 

Trendy Net asked whether Hino has had a change of heart towards social games, considering that he seemed to have favored developing console games in the past.

 

Hino: “My feelings towards making enjoyable games haven’t changed. In consideration to that, today’s smartphones have more than what it takes for games to bring out enjoyable feelings and excitement from the player. Phones in the past didn’t have that operational feeling to them.

 

“In addition, the circumstances in which games can be played have changed. For example— during train rides or in your bed before sleeping, they have different viewpoints. You have thoughts such as ‘It has to be something I can stop at any time’ or ‘It has to be something I can easily remember the next day’. For these reasons, I now believe that social and smartphone games can be made as proper enjoyable games.”


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  • Kyle Silva

    I really hope they bring Layton Brothers to the West.

  • Lexaus_the_Alchemist

    I do like his thinking about how these social/mobile games should perform. Having that form of instantaneous gratification is key to retaining customers who may only have a limited amount of spare time to push in some gaming.

    Now to make sure those 3 minutes are a “quality” 3 minutes…

  • Lexaus_the_Alchemist

    I do like his thinking about how these social/mobile games should perform. Having that form of instantaneous gratification is key to retaining customers who may only have a limited amount of spare time to push in some gaming.

    Now to make sure those 3 minutes are a “quality” 3 minutes…

  • AJ

    I think the problem with “quickie” gaming isn’t the games themselves, but the design philosophy of having extended tutorials and walk throughs and exposition and movies……it’s absurd to power up your 3DS or Vita or iPhone or whatever and spend more time being told how to play than playing. I remember a time when you were expected to just figure things out on your own. That was fun, too. That makes for a fun train ride gaming experience.

    Also, Half Minute Hero was the pinnacle of super short gaming, and shame on you for not buying it!!!

  • http://www.facebook.com/aly.hesham.7 Aly Hesham

    nooooooo Amuse me with epic RPGs please :3 70 hours at a time xD

    • Suriel Cruz

      Agree! xD

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