This Week In Sales: Yo-Kai Watch 2 Debuts At 1.3 Million

By Ishaan . July 16, 2014 . 10:31am

Period: The week of July 7th – July 13th (2014)

Top-seller: Yo-kai Watch 2 (3DS) – 1,316,707

Nintendo 3DS sales: 6,425 | Total sales: 9,538,873

Nintendo 3DS XL sales: 55,531 | Total sales: 6,277,180

PlayStation Vita sales: 38,907 | Total sales: 2,938,124

Vita TV sales: 1,803 | 125,095

Wii U sales: 8,658 | Total sales: 1,830,868

PlayStation 4 sales: 7,150 | 635,645

<< Last week’s software sales chart

<< How to read and understand sales


Last week, Level 5 released Yo-kai Watch 2 in Japan, and Japanese sales tracker Media Create reports that the game sold a whopping 1.3 million copies in its first week on store shelves.


To put this in perspective, Yo-kai Watch 2 has actually outsold the original Yo-Kai Watch in a single week. The first game currently sits at 1.19 million, and continues to sell consistently every week.


Yo-kai Watch 2 was released in two versions—Head and Founder, similar to the way Level 5 adopted the dual-release strategy with Inazuma Eleven once that franchise had taken off. It was a smart move, and one that looks to have worked out well.


3DS hardware sales saw an increase due to the release of the game, as well as the release of a limited edition Yo-kai Watch-themed Nintendo 3DS XL system, which was made available this past weekend.


Meanwhile, Sony released two new PlayStation Vita “Super Value Pack” bundles this past weekend, containing an 8GB memory card and an assortment of free-to-play software, which led to increased sales of the Vita hardware as well.


The top-20 software sales chart for last week is as follows:


Lw Tw Title Weekly Sales Total Sales Sys. Publisher
New 01. Yo-Kai Watch 2: Head/Founder 1,316,707 New 3DS Level 5
01. 02. Freedom Wars 20,617 252,665 PSV Sony
02. 03. Yo-Kai Watch 19,153 1,195,287 3DS Level 5
04. 04. Mario Kart 8 15,143 527,366 WiiU Nintendo
03. 05. Taiko Drum Master: Don and Katsu’s Great Space-Time Adventure 14,713 92,220 3DS Bandai Namco
06. 06. Watch Dogs 10,273 53,957 PS3 Ubisoft
08. 07. Pokémon Art Academy 7,465 63,922 3DS Nintendo
10. 08. Grand Theft Auto V (Bargain Edition) 6,121 18,570 PS3 Take-Two
05. 09. Watch Dogs 6,000 82,378 PS4 Ubisoft
14. 10. Pokémon X and Y 4,738 4,101,986 3DS Pokémon Co.
11. 11. Pro Evolution Soccer 2014: Challenge of the Blue Samurai 4,666 67,111 3DS Konami
12. 12. FIFA14: World Class Soccer 4,569 63,447 PS4 Electronic Arts
09. 13. Pro Evolution Soccer 2014: Challenge of the Blue Samurai 4,279 148,779 PS3 Konami
07. 14. Kamen Rider: Battride War II 4,194 77,494 PS3 Bandai Namco
18. 15. Monster Hunter 4 3,684 3,307,700 3DS Capcom
13. 16. Persona Q: Shadow of the Labyrinth 3,024 245,399 3DS Atlus
20. 17. Mario Kart 7 2,973 2,349,594 3DS Nintendo
21. 18. Animal Crossing: New Leaf 2,950 3,758,394 3DS Nintendo
34. 19. Sword Art Online: Hollow Fragment 2,925 222,886 PSV Bandai Namco
New 20. God Eater 2 (PS Vita the Best) 2,731 New PSV Bandai Namco


Sales data acquired from 4Gamer and Media Create.

  • Dang, Japan /really/ likes Yo-Kai Watch.

    Also wow, Vita. Look at how far you’ve come!

    • Satori Satya

      Dat value pack bundle sure did wonders for it.

      • ishyg

        No pink for the bundle?! T_T

    • Ethan_Twain

      Yeah, at this rate Vita will hit 3 Million before 3DS hits 18 million. Which sounds bad, but I actually thought that the PS Vita would never get above a 1:6 sales ratio against the competition. So, given the expectations I have for the platform, this is pretty good!

      • It honestly is. At the least, it means that even if Western devs give up on making many new games, there’s sure gonna be a big market for the Japanese games at this rate.

        I hope that US Vita figures bump up more too soon enough, but this is definitely a lot more relieving to see.

        • ishyg

          “there’s sure gonna be a big market for the Japanese games at this rate.”

          As long as they localize it. Either way, I still want to see that Vita Bioshock reach fruition.

  • subsamuel01

    Wow, 1.3 million opening sales in Japan? That’s more in one week than the first Yokai Watch lifetime sales.

  • Namuro

    Damn, that’s awesome! Too bad though, that the original loses out to Freedom Wars by a bit. Otherwise, they could have been right next to each other on the chart!

    Also, it seems Monster Hunter 4 is climbing up the chart again, even though 4G is coming out soon…

    Nintendo sure is raking in the cash anyway. Just look at all those one million+ titles.

    • British_Otaku

      The original YK had a chance to shine for a whole year, being second place to a major Vita title when the sequel is out isn’t bad at all.

  • Codename: D.A.V.I.D.

    Really encouraging to see a game selling this well from the get-go!

    • Satori Satya

      B-but handheld gaming is dead! ;)

      • ishyg

        I know you’re going for a joke, but whoever claimed that (was it someone from Rovio?) probably aren’t watching Japan closely.

  • Dystopiq

    Now let’s use some of that cash to localize it.

    • ishyg

      Or make a new game, say Ni no Kuni 2 or something. Just wishful thinking though, haha.

  • Daniel Jeanbaptiste

    Only 40k behind Pokemon XY If I can recall. It might has been more though.

    • Mrgrgr and Unacceptable World

      ? Pokemon is 4 mil u know?

      • ishyg

        I think he’s talking about 1st week sales.

        • Mrgrgr and Unacceptable World

          ? First week of Pokemon is 2 mil though?

      • Daniel Jeanbaptiste

        talking about initial sales

  • Tincho Kudos

    I’m glad FW is still charting. At this pace, 350k is a given and thats some nice numbers for a Vita game.

  • Manny Being Manny

    Yokai Watch is the Pokémon for a new generation. It’ll probably keep on getting bigger and bigger.

    • Satori Satya

      Funny. I still hear people saying that Pokemon is for kids. Yet at every Pokemon related event or competition, I see mostly young adults playing the games. It’s only been like 16 years since it went mainstream.

      But yeah, YW is the new Pokemon for today’s kids.

      • darke

        The last time I heard that pokemon is for kids, I was still a teen about 20 years ago. Don’t know who keeps saying that it’s for kids since I don’t know any friends’ kids that are playing it. Usually mobile games or minecraft or something.

        • Satori Satya

          This is fairly recent:

          • darke

            And clearly an internet troll. I meant actual, real people.

          • Satori Satya

            The makers of the petition are real people.

            And if you still doubt that there are people out there that think Pokemon is for kids, try going out into the wild. Outside your circle of friends. You’ll find them easily.

            In fact, many people out there think videogames are for kids.

            Not saying that I agree with them (I don’t) . Just telling you that they exist.

          • darke

            I’m not denying they exist; I’m denying they’re relevant if in 20 years of work life, I’ve encountered plenty of adults who play pokemon, and no one who’s said it’s ‘for kids’.

            I ignore ‘friends’, since my sampling of friends includes more then one brony, so they’re abnormal by default. :P

      • ishyg

        Guess what I saw at the Tokyo Pokesen last time I visited there (June, AFAIK): a group of hot, 20-something girls, about 5 of them, playing Pokemon and being kawaii and stuff. And the majority of those who hang out there to get the distributed Pokemon are teens to young adults. Granted that there are kids there, but the group is of mixed age, I myself being 27. I think Pokemon have grown to be a brand for all ages.

        I third the motion though: YW is the new Pokemon for today’s kids.

  • idrawrobots

    Number 1 & 3!

  • ronin4life

    Wasn’t Youkai Wach 2 also the first Million seller of 2014?

    Massive sales… kinda Spooky, actually.

  • Shippoyasha

    Almost a 200% Vita sales boost. Wow. Hopefully this means Vita continues strong in Japan

    • darke

      Yeah, but that was with the release of a new bundle SKU.

      Tempted to grab the red one when I head to Japan next month; but that 8GB card’s going straight in the bin; it’s too small to be useful to me. :(

      • ishyg

        I hope there’s a bundle for a pink one. Granted mine’s still working, I don’t like the OLED screen.

        • darke

          There’s already a bundle for the pink one:

          Granted it doesn’t come with the ‘free’ games pre-downloaded, but it does come with a 16GB card which is about the minimum I’d recommend to people not obsessed with Atelier.

          And before someone chimes in, yes, last time I checked, backing up your game to your PS3/PC does save your save game if you’re not using cloud saves, and most people don’t play more then 3 or four ‘big’ games at the same time. I do have a 32GB card, but that’s ’cause I spent the money if I had a ‘free’ card 16GB would be fine. :P

          • ishyg

            I hope I can find that bundle here. Let me check Yodobashi…and no stock. T_T Amazon have it though. I’ll buy once the need arises.

            A question though, can I have 2 Vitas using one PSN ID? I know that it is not possible, but the Sony ID now allows activation of 2 Vitas on the website. I wonder if it should work. I think it might, though online games are out of the question.

            Also have the 32GB but thinking of getting 64 since I use the US PSN and I want all my PS+ games installed.

          • darke

            I have two vitas on a US PSN, and they work fine; the same way you can have two ps3s.

            I believe they increased the limit to 3 Vitas so that people could hook up a Vita TV as one of their vitas as well.

          • ishyg

            Ah, good to know. I’ve been wanting to give my wife a Vita since she loves the Hot Shots Golf game, and I can’t play when she has it. Thanks.

  • J_Joestar

    kinda scary how it just outsold the first game’s lifetime in it’s first week…

    • Eh, I don’t know. Japanese sales are not very impressive anymore. And Yokai Watch 1 took MONTHS to reach a million units. It performed with normal, “not that great” numbers until the anime came out in February or something.

      Now, if the second game DIDN’T outperform it quickly, that would be kinda scary, imo. But none of the sale numbers for any Japanese game right now (Yokai Watch 2 being the exception) seem good enough to be insurmountable in a Week. For a healthy video game industry, any way.

      • Satori Satya

        YW1 had impressive sexy legs, you gotta give it that.

        Now let’s see if YW2 will stick around the same way.

      • HarakiriKami

        Youkai watch had 500k sales before the anime even released

  • Ethan_Twain

    The other story here is that there are only two new releases on the chart, and one of those releases is just God Eater 2 again. So, essentially, only one new game this week.

    This is a bad chart. An unhealthy chart. When Animal Crossing: New Leaf is back in the top 20 again that’s not a good sign. One big release from Level 5 doesn’t diminish how stagnant everything else is.

    • darke

      So… what’s new? This could be said of almost every week. Replace ‘Level 5’ with ‘Nintendo’ or whatever company is selling the game-of-the-week that week.

    • Satori Satya

      “This is a bad chart. An unhealthy chart. When Animal Crossing: New Leaf is back in the top 20 again that’s not a good sign”

      ^^^ Are you kidding me?

      The fact that Animal Crossing and Mario Kart 7 (a game from 2011) are back on the charts, means that all these NEWCOMERS who are buying a 3DS to play Yo-kai Watch, are also buying other 3DS games.

      It means that the people who buy a 3DS, do not buy it for just ONE game.

      That’s actually wonderful news.

  • Awesome for Yokai Watch! Depressing for everything else. I mean, the vast gulf in sales between no.1 and no.2 is BRUTAL. Once again, only 5 titles besides no.1 manage to sell between 10k-20k units.

    C’mon Japan! Stop bumming me out! If a game CAN sell a million copies, than a lot more should at least be selling 100k. At least.

    If Freedom Wars had an anime tie-in, would it be more popular then? Is that what it takes?

    • Satori Satya

      “If Freedom Wars had an anime tie-in, would it be more popular then? Is that what it takes?”

      It’s on Vita dude. Most games on the platform have trouble breaking the 300k mark. Give that title a break will ya?

      • TheRealFight

        God Eater 2?

        • Satori Satya

          I said “most” not all.

        • HarakiriKami

          That didnt do it

    • Ethan_Twain

      Think about the attach rate. At 3k units sold Freedom Wars would be a game 10% of Vita owners have bought. By comparison Yokai Watch sold over a million but to hit 10% attach rate it needs to sell closer to 2 million. I think that both games are hits on their respective platforms, and I think both games will hit 10% attach rate eventually. The sales differential is more representative of the size of the market for each platform.

      • Satori Satya

        To think about attach rate you have to also think about specific demographic subgroups that exist within each platform.

        You have to nail down the exact number of niche gamers or children who these games are targeting. How many of them exist within each platform’s user base. And then come up with an attach rate estimate to know how successful said games were with their respective target audiences.

        We know that the 3DS’ user base is not made up of children. In fact, Iwata talked about it with investors. Saying that he was worried that not enough children were buying the device (the smartphone market got them), compared to teens, women and adults.

      • darke

        It seems Watch Dogs will end up with a 15-20% attach rate on the PS4 looking at the numbers. It seems oddly high for a western game.

        Much better then the attach of GTA5 on the PS3; then again that market is even more splintered then the Vita is. :P

      • Mrgrgr and Unacceptable World

        Attach rate is never really that important though except for giving the game chances to grow more legs here.

        For example, Youkai here is probably one of the recent 1 mil opener game here which is not MH,DQ,FF,Ninty IP’s.

        I would say, Youkai is doing realllllly great here.^_^

  • -Misaki-

    I get the feeling that Nintendo will ditch this game if it kept doing good and possibly compete with Pokemon.

    • Satori Satya

      So Nintendo doesn’t need a game that sells like Pokemon and that makes the 3DS a must-buy handheld?

      Those are some weird feelings you got there.

      EDIT: Holy cow, I just notice that 46 bots (and counting) upvoted your post. Be a pal and share them with me, will ya? ;)

      • -Misaki-

        Who knows, it’s a 3rd party developer so they might abandon Nintendo anytime and compete with them in the future, reminded me of Monster Hunter which debuted on PS and now it played big part to kill Vita. I think Nintendo is more cautious and more relying on their own IP’s while Sony is kinda the opposite which is why I don’t think that applies on PS brand.

        • Satori Satya

          Nintendo is not living in the future, though. And they already have enough experience with 3rd party devs moving to other platforms (see Square in the PS1 days).

          They live in the NOW and right now they need as many mega-hits on the 3DS as they can get.

          And 3rd party devs bailing out on them in the future? that’s something that is out of Ninty’s control. The only thing that they can do now, is to make sure that their experience on Nintendo platforms is a nice one.

          Besides, if Nintendo were to ‘ditch’ this game series as you suggest, you can be sure that Level-5 will never bring their games to Nintendo platforms again.

        • Mrgrgr and Unacceptable World

          Ummm. U can also said the opposite here. Without 3DS and Pokemon which directly give the developers the pool of kids consumer, i don’t think Youkai can do this great.

          I can’t even imagine Youkai doing this well on VIta or consoles here. It is the combination between Pokemon fans, kids owning 3DS and Level-5 great product and marketing which resulted in this great result.

    • OlimacFTW

      Good thing it is only a feeling.

    • Mrgrgr and Unacceptable World

      Ummm why? Ninty is going to get all those great third party sales money though? Why do they need to kill their goldmine???

      And don’t forget, Pokemon is still staying strong till now. 4+ mil only in Japan here.and that is still going to have a nice and long legs.^_^

    • ishyg

      Monster Hunter have the same sales figures as Pokemon and yet you don’t see that as competition?

      I think these Japanese kids can juggle their games with no problem. I see my nephew go Pokemon->PazuDoraZ->Yokai Watch once it took off, and back. Nintendo gets a cut from that chunk, so I don’t think they’ll throw the game in the trunk.

    • darke

      Nintendo are desperate to get third party titles on the WiiU, why should they complain if a third party title takes off on the 3DS? More sales means more money for them.

      • HarakiriKami

        They’re not really desperate

        • darke

          Unfortunately I agree, I was trying to be optimistic.

          They’ve pretty much given up on 3rd party titles and are just focusing on their 1st and 2nd party titles, and nostalgia title tie-ins like Zelda Musou.

          • HarakiriKami

            Uh……. what?

    • Ethan_Twain

      Uhhh… how? Nintendo isn’t investing anything into Yo Kai Watch. How could they ditch it? They aren’t developing, they aren’t publishing. They helped with marketing, but only through Nintendo Direct which is a service they use to feature games from any company.

      So I don’t understand. Even if Nintendo were to decide that Yo Kai Watch was threatening their Pokemon games (which I’m not convinced of in the slightest), what would they do about it? Refuse to let Level 5 develop for their platform? Unheard of. All they could do is go back to their Pokemon games and develop them to compete back better. Which would be a good thing – those games get by on having no competition in a big way.

  • BigBearMonte

    Random question does yo-kai watch have any chance of coming over? I mean its sold great over in japan and its a level 5 game. I’ve always wonder this. Also vita almost 40k this week, now thats soild stuff there.

    • Mrgrgr and Unacceptable World

      Level-5 is considering it. Which can means” Help us Ninty” T_T

    • Ethan_Twain

      It’s possible that it’s already in localization. If so, we wouldn’t know about it. A quality localization on a game like Yo Kai Watch would take a good long time.

      It’s also possible that sales of other Level 5 titles will determine localization. Professor Layton x Ace Attorney is this holiday season in North America, Fantasy Life is this holiday season, and Inazuma Eleven just hit the eShop. That’s a lot of 3DS Level 5 for a six month span, and I wouldn’t be surprised to learn that Yo Kai watch is on the back burner until they get all these games out and see how they do.

  • SetzerGabbiani

    This is the new Pokemon…in terms of target demographic

    • HarakiriKami

      Children’s rpg that adults buy in droves?

  • MaximDualBlade

    hey freedom wars still up there. Keep up the good work

  • ishyg

    Whoa, 1.2m. I guess it’s not “muuuuuriiiii” to get that results real fast. Also, the prequel is third in the charts. Just WTF, FTW.

    Also, Freedom Wars still getting some nice numbers there. I hope Japan Studio come quick with the patch, so that more people will jump on it without hesitation.

  • Göran Isacson

    Okay so Yokai Watch sells like gangbusters, that’s cool and all. What I want to know is where did the SAO game come from? From 31st place to shooting up to 19th? That is SOME salesjump. Was it part of one of those value deals, or what?

    Also, MK8 hanging in there. Not selling supermuch just yet, but pulling decent numbers… wonder if it will climb to above a million sales this year or not. One would think it’s one of those games that might get a boost during the winter holidays.

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