Following the talk about Nintendo Switch’s launch and user demographics, company president Tatsumi Kimishima shared more about software performance and third-party titles in the financial results briefing.
The Legend of Zelda: Breath of the Wild was released simultaneously with the Nintendo Switch launch, and has helped to drive system sales. It has gotten outstanding reviews not only from the consumers who purchased this title but also dedicated game magazines and all kinds of review sites.
Together with the Wii U version, sell-through topped three million units worldwide as of the end of March. By averaging our global sales numbers, we know that close to 90% of all consumers who purchased Nintendo Switch also purchased this title. Looking at these software sales trends together with Nintendo Switch system sales, we can see that sell-through will continue to grow. This high of an attach rate is more or less unprecedented, and we anticipate that this momentum may lead to a new sell-through record for the entire The Legend of Zelda series.
By listening to what players are saying and looking at the circumstances surrounding their actual play, we are finding that a growing number of consumers who do not usually play dedicated video game systems are purchasing Nintendo Switch to play this title or are taking an interest in doing so. By leveraging this opportunity, we sincerely hope to be able to reach consumers who have never played a game in The Legend of Zelda series before.
1-2-Switch, which was also released at the same time as Nintendo Switch, is likewise on track to ship one million units very soon. This title has become something of a hot topic due to the way it uses Nintendo Switch in some unconventional ways compared to other game systems. In particular, 1-2-Switch includes a minigame that lets players use the Joy-Con as if they were milking a cow. The realistic sensation players feel thanks to the unique HD Rumble feature in every Joy-Con was noticed by a farm museum in the U.S., and we sent some Nintendo employees to go out and face their dairy farming challenge. This generated additional buzz through media coverage.
The download-only title Snipperclips ‑ Cut it out, together! was developed over a short period by an indie developer. Its boisterous play style that gets people working together has been highly praised, and it has already been downloaded over 350 thousand times worldwide.