Ubisoft made an interesting advertising campaign for Assassin’s Creed Unity in Japan. This video shows five people looking for "artifacts" in Tokyo’s otaku hub, Akihabara. Shuto from the parkour group Connect runs flips off trucks and over people in the video.
The video was filmed on November 2 during a one day street game. Players would use a smartphone app linked to iBeacon and were supposed to find artifacts like the disco ball hidden in Akihabara. Microsoft Japan helped Ubisoft with the campaign and when the Xbox 360 launched Microsoft invested a lot in trying to build up the console’s prominence within the region. It looks like they’re starting to build up the Xbox One audience with stunts like this.
Assassin’s Creed Unity comes out on November 20 for PlayStation 4 and Xbox One.