Some employees from Flight Plan, the makers of Summon Night, splintered off and formed a new company called Apollosoft. Nippon Ichi is going to publish their first game, Blue Roses: The Fairy and Blue Eyed Warriors.
You just watched an animated teaser of it. Blue Roses is being made for PSP and slated for September 16. The official site doesn’t say much about it, but a leak from Rakuten, Japan’s Amazon, says Blue Roses has multiple endings and tells the story from the perspective of two characters.