Nintendo On The Social Acceptance Of Games In The U.S.



We’ve covered a “social acceptance of gaming” chart by Nintendo before, but that one pertained to Japan. In the company’s recent annual report, a message from Nintendo president, Satoru Iwata, was accompanied by the above chart, showing Nintendo’s research on the acceptance of games in the U.S.


Below is the Japan chart for comparison. The most striking difference is the larger “Neutral” statistic in the case of the American audience.



Interesting that the “Like it very much” stat in the case of music is so much higher in the case of the U.S. than Japan as well.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.