Nintendo Switch Not Expected To Drop In Price Anytime Soon

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We haven’t seen too many big Nintendo Switch sales for this year’s Black Friday, but as it turns out we might not see any kind of price drop for a while. President Shuntaro Furukawa explains why in the Q&A for Nintendo’s six-month financial results briefing for the fiscal year ending March 2020.

 

With the release of Nintendo Switch Lite at a different price point from Nintendo Switch, I don’t think you’ll need to lower the price of Nintendo Switch itself in the next year or two. I know that the profitability of hardware will increase as time passes after launch, but how much will it increase? I’d also like to hear about Nintendo’s pricing strategy.

Shuntaro Furukawa, President: “We want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time. Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible.”

 

Nintendo Switch released worldwide on March 3, 2017 for $299.99. The Nintendo Switch Lite released as a smaller, portable-focused model on September 20, 2019 priced at $199.99.


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