SCEA’s Rob Dyer On PSP: “We’re Going To Fix Retail”



In the last year or so, there’s been some debate over what Sony should be doing with the PlayStation Portable in the western market. There are those that are of the opinion that the device is in a state of limbo — both at retail with the effects of piracy, and in terms of third-party support — where it will remain until Sony choose to replace it with an entirely new model.


Then there are those that argue that the PSP’s last year or two on the market are already looking to be its best, what with a new God of War, Metal Gear, and plenty of Square Enix and Xseed support to come, and that there’s still room for the device to grow. Sony Computer Entertainment America’s senior VP of publisher relations, Rob Dyer, falls into the latter category.


In a candid interview with Gamasutra, Dyer outlined plans for the PSP for the coming year.


“A lot of the stuff that will be announced at E3 we’re very excited about, because they are huge titles,” Dyer teased. “And we also believe that there’s a way that you will be able to, not stop, but slow down the piracy in the first 30 to 60 days from a tech perspective. There’s some code that you can embed that we’ve been helping developers implement in order to get people at least to see a 60-day shelf life before it gets hacked and it shows up on BitTorrent.”


“We’re going to fix retail,” he continued. “First party has done a great job of getting some campaigns in place to do that. We have some very big third-party titles, notably from Japan. We will have a good line-up this year. And hopefully, by virtue of that, we’ll carry through to next year as well.”

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.