Sega Will Begin Selling NFT Based on Its IPs


In collaboration with Double Jump.Tokyo, Sega announced it is expanding its NFT (Non-Fungible Tokens) content globally. Double Jump.Tokyo is a game developer that created the titles My Crypto Heroes and Brave Frontier Heroes. The two companies will begin selling NFT content in Summer 2021.

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The two companies’ NFT content will be related to Sega’s classic IPs, IPs currently in development, and upcoming ones. The company stated it will sell a variety of digital assets such as classic art and background music used in its games. It also said it will use this initiative as a springboard to explore various services in its future IPs. These services will allow the NFT owners to “effectively utilize and further enjoy their NFT content.”

Additionally, Sega Sammy Holdings announced that it invested in Double Jump.Tokyo to utilize blockchain technology. According to Double Jump.Tokyo’s website, it is “re-building the future of gaming with blockchain technology.”¬† The company partnered with numerous corporate entities in early 2021 to sell NFT content, including Square Enix.

NFTs ensure ownership and authenticity of a unique digital asset using blockchain technology. However, the processes needed for these blockchains require high energy input that contributes to global warming via greenhouse gas emissions.

Sega will partner with Double Jump.Tokyo to sell NFT content in Summer 2021. In related financial news, Sega revealed new streaming guidelines for its Japanese players to monetize game footage on YouTube and Twitch.

Oni Dino
About The Author
Oni Dino is a staff writer, Japanese-English translator, localization editor, and podcaster. He has several video game credits and regularly translates columns from Masahiro Sakurai and Shigeru Miyamoto. When not knee-deep in a JRPG and wishing games had more environmental story-telling, he's attending industry events and interviewing creative auteurs to share their stories.