Square Enix is moving into the otome market with their Ultimate Kiss games. That’s their label for girl’s romance games. First announced last October, the Ultimate Kiss line made its debut with Soar! Maihane Senior High Theater Department for mobile phones.
Now, they have a new game in the pipeline titled Sparkle! Phantom Thief Penny Black. This game tells the story of a mysterious thief who steals the hearts from beauties at night. Phantom Thief Penny Black is also a cell phone game. Details about the game and the characters have not been announced.
Companies like Konami, D3 Publisher, Broccoli, and Idea Factory have dominated the otome genre with series such as Tokimeki Memorial and Vitamin X. While a behemoth in comparison, Square Enix is a newcomer to the genre.