Halo 3’s viral marketing campaign?

Oh dear god made it end. I am prepared to admit that the Halo games are cool, yea, perhaps awesome. But this is -pure marketing-. Further, it’ preaching to the converted, it’s Microsoft getting fans riled up purely for hype-related purposes.

It’s depressing that it’s so transparent, yet works so well.

John, yes it is pure hype. And it preaching to the converted. But the converted one who spread the news by word of mouth. Microsoft is doing everything it can to use Halo 3 to force the entire Xbox division to be profitable by the end of the 2007 fiscal year.

By the way, I can’t wait to play the single player campaign.