Atari and horse racing go hand in hand?

By Spencer . July 2, 2007 . 10:14am

Poor Atari, barely surviving on licensed properties and retro remakes. The latest license to join the Atari family is the Fédération Equestre Internationale, the umbrella license to make official equestrian sport games. How does Atari feel about this?

“Atari is very proud to have won this license, something the FEI have not awarded before and which is testament the high quality games we will be bringing to market,” said Mathias Hautefort, Executive Vice President of publishing and production, Atari. “The FEI is the world’s authority on horsesport and this license gives Atari the opportunity to communicate directly to millions of horse enthusiasts across Europe through the organisation’s network.”

Instead of working on Earthworm Jim for the PSP, Atari plans on creating horse sport and lifestyle games across multiple platforms with their new license. Will Atari make Nintenpony in the future? Probably. Dragon Ball Z: Chichi’s Equestrian Challenge? At this point, I wouldn’t be surprised to see it.

TAGS: Atari

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Johnson Smith

Marc, thats because youre a poof.

Marc

incredible article: there are millions of horse fans including my wife and myself, there are 135 national federations, how can someone write this is a mistake without seeing the games - announced on various platforms for this fall BTW -

I am pleased to read this sort of game is being developed.

Marc

JeremyR

Stuff like this makes sense. Earthworm Jim would sell maybe what, 5000 copies, while a Horse/Pony game on the DS would likely sell 50,000, easy, and have 1/4 the development costs.

Unfortunately, that's the face of gaming these days. People don't want original titles on the PSP (or anything, really), while games for girls and non-games on the DS are big.