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The surprise announcement no one saw coming was Microsoft's plan to develop an Xbox 360 version of the DVD game Scene It. Scene It? Lights, Camera, Action comes bundled with big button controllers that look awfully similar to the remotes in Sony Computer Entertainment Europe’s Buzz quiz series.
Scene it succeeded because all you needed was a DVD player and you were ready to go. It was good cheap fun. Meanwhile Scene It? Lights, Camera, Action requires the purchase of an Xbox 360 to play it. Hmm… with big button controllers tempt casual gamers to splurge on a 360 plus the game? Somehow I don’t think this plan is going to reel in casual gamers by the dozens.
It will be interesting to see how it differs from the board game. I doubt that people will buy a 360 for it, but already owning one I can see picking up this game for when the family is over as long as it isn’t too expensive.
There’s honestly no way for Microsoft to properly compete yet alone gain a stranglehold in the casual market. Not with the Wii out at $250. Maybe if they had announced a price cut at E3 they would have a feasible chance, but not at this moment in time. At $400, many people who are casually into games won’t flock to the 360 when there’s a cheaper alternative in mind which caters to them more specifically.
It’s not a bad idea on Microsoft’s part to try their hand at gaining a hold on casual gamers, but if they really want to do this, then the only logical choice would be to cut prices.
Although, for those 360 owners looking for a more family friendly gaming experience on the console in a similar vein to Viva Pinata, Scene It should make for a interesting choice. All that depends strictly on the price point, as this isn’t exactly the title Microsoft can market to most gamers at $59.99.
July 11th, 2007 at 5:24 am
Somehow I don’t think this plan is going to reel in casual gamers by the dozens.
Well at lease they’re trying.