The Halo 3 blitz, Japan style

By Spencer . September 25, 2007 . 10:42am


Many gamers in North America are probably cuddled up with copies of Halo 3. While Halo 3 came out a few hours ago it’s still a couple of days until Master Chief arrives in Japan. Retailers are getting ready with humongous Halo 3 displays with boxes for the special edition Halo 3 Xbox 360. Take a look at what Asobit City has set up.


To complement the displays Microsoft has been heavily promoting Halo 3 with TV ads too and a budget pack with the first two games. Will Japan bite and pick up Halo 3?

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  • Veilknight

    If Microsoft’s lucky, and their advertising campaign actually works out fairly well in Japan, I can imagine Halo 3 selling about as well as Gears of War did over there. Although naturally, the sales won’t even begin to match how well Halo 3 sells in its natural continent, America, especially when you consider the 360 is much more popular here than overseas in Japan, where it has basically flopped.

  • Kareshi

    yeah it will sell i remember reading somewhere that Halo 1 or 2 had schore a 33/40

  • Aoshi00

    I thought Halo 3 was up there on Japanese gamers’ most anticipated list, more so than some of the more popular franchises, wonder if that’s really the case.

  • Japanese gamers interest in the FPS genre is supposed to be on the up, and Halo 3 is meant to a major player in helping that. Can’t help thinking there are going to be lots of branded consoles left in Japan after they run out of stock in the the US and Europe though.

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