Only in China: The dragon themed Game Boy Advance SP

By Spencer . October 21, 2007 . 2:23pm

dragonsp.jpgNintendo has a small, but legal presence in mainland China under a different moniker. All of the products get an iQue sticker on them and once in a blue moon a new game comes out in Chinese. I think the latest one was Super Mario 64 DS, which was just shipped back in August. Talk about long localization times.


While the iQue label hasn't released too many games specifically for China they created two limited edition Game Boy Advance SPs for them. One is this awesome dragon Game Boy Advance SP, which may have been inspiration for the new dual colored Nintendo DS. The other was made to celebrate the Year of the Dog. Both must be pretty hard to get though because I have yet to see them on eBay. Even though I'll never play with it, I really want the Year of the Dog one.

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  • Carmen


    Very cool, thank you for bringing this up Siliconera! I imagine it will be VERY tough to find on eBay or even Yahoo! Japan, but it may show up on an import shop or Yahoo! Taiwan or Hong Kong…

  • It looks awesome. Is it actually the year of the dragon now? I thought that it was the year of the rat……

    I’m hoping that when I’m living over in China near the end of Uni I’ll be able to focus on writing up blog articles about the gaming culture. As not alot of people seem to know much about gaming in China. Should definetly be interesting.

  • @Daniel Primed – Actually its the year of the boar, next year is the rat. I think the Dragon one has nothing to do with the zodiac, it just looks cool.

    Covering the gaming scene in China? I’m interested about that because no one is talking about it. It should be very interesting and maybe something that should be on Siliconera!

  • Travis

    I lived in North East, and I saw iQue hardware like SP and DS, but, seriously, I can understand why the Japanese don’t bother to localise anything for the Chinese market. YOU CANNOT FIND NON-PIRATED GAMES! I lived in Shenyang, a very big city, now I made it a challenge to try and find one original PS2, GBA or DS (I couldn’t find PSP games at all) game and I couldn’t.

    You spend millions to make a game for the Chinese market, 3 people buy it, the rest get a copy or download, people assume because China has a big population that the potential to make money there is great, it’s not, otherwise Nintendo and Sony would’ve made games in Chinese before, it’s only the second biggest, these companies aren’t stupid.

    The only reason iQue even exists is because Nintendo is the only company that doesn’t sell their hardware at a loss, other companies have to sell software to make money, and Chinese people don’t believe in paying for software.

  • look cool to me

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