Nintendo backs their DS book reader with subway advertisements

By Spencer . October 23, 2007 . 2:18pm

A few weeks ago we mentioned DS Bungaku Zenshuu, a DS cartridge packed with ebooks developed by Genius Sonority. It came out last week and it’s a pretty big deal to Nintendo. At major train stations Nintendo has massive billboards advertising the game, like this one from Shibuya.

 

Just to put this in perspective, ASH: Archaic Sealed Heat came out at the start of the month and Nintendo didn’t give it billboard space. They ran a few TV commercials, but Aisya wasn’t staring at hundreds of people waiting for the train.

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